GENEROSITY STARTS WITH THOSE CLOSEST TO US

At Cadbury, we believe that the simplest acts of generosity are the ones that make the biggest impact.

Acts of generosity don’t have to be grand gestures for them to be felt and remembered. They can be a moment of recognition, quality time spent with loved ones, or the simple giving of a Cadbury Dairy Milk to brighten someone’s day. This is a touching story of a father’s first date in many years, and his son who’s had to switch roles and guide his dad through a step in life that’s hard to take. It’s a story of two men who have each other’s back through it all, and it reminds us that there’s a glass and half in everyone!