The Cadbury Story

Cadbury is one of the best-known and most-loved producers in chocolate’s almost 200-year-old history. Explore our timeline and discover some tasty facts about us, our products and our philosophy of spreading joy.

John Cadbury opened Bull Street shop

John Cadbury opened Bull Street shop


In 1824, our founder John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham, where, among other things, he sold cocoa and drinking chocolate.

1824
John Cadbury opens factory in Crooked Lane

John Cadbury opens factory in Crooked Lane


The Cadbury manufacturing business started properly in 1831 when John Cadbury decided to start producing on a commercial scale and bought a warehouse in nearby Crooked Lane.

1831
Fry's produce the first chocolate bar

Fry's produce the first chocolate bar


British company Fry and Son made a chocolate delicieux a manger in 1847, the first chocolate bar as we know it, made from a mixture of cocoa powder and sugar with a little melted cocoa butter.

1847
First milk chocolate bar

First milk chocolate bar


In 1875, Swiss manufacturer Daniel Peter added milk to his recipe to make the first milk chocolate bar; he also used condensed milk rather than powdered milk to produce a chocolate with a superior taste and texture. 

1875
Modern Chocolate

‘Modern’ chocolate


The chocolate we know and love today is thanks to a Swiss manufacturer’s invention—the conching machine—which refined chocolate, giving it a smooth texture. 

1879
Cadbury Milk Chocolate is launched

Cadbury Milk Chocolate is launched


When Cadbury started making cocoa essence, there was a lot of cocoa butter left over, so it was used to make bars of chocolate.

1897
Cadbury brings its famous Dairy Milk chocolate to South Africa

Cadbury brings its famous Dairy Milk chocolate to South Africa


The Cadbury brothers—Richard and George—brought their chocolate brand to South Africa and appointed a sales agent to sell their products. 

1903
Cadbury Dairy Milk is launched

Cadbury Dairy Milk is launched


In 1904, George Cadbury Jnr was given the challenge to develop a milk chocolate bar with more milk than anything else on the market. A customer’s daughter suggested the name 'Dairy Milk', and Cadbury Dairy Milk was launched in June 1905.

1905
First Cadbury logo commissioned

First Cadbury logo commissioned


The first Cadbury logo was designed by Georges Auriol, the same designer who created the iconic Paris Metro signage. The logo was an image of a stylised cocoa tree interwoven with the Cadbury name.

1905
Cadbury Dairy Milk goes purple

Cadbury Dairy Milk goes purple


At its launch in 1905, Cadbury Dairy Milk packaging was originally pale mauve with red script in a continental style 'parcel wrap’. The full Dairy Milk range only became purple and gold in 1920.

1920
Cadbury script logo first appears

Cadbury script logo first appears


The Cadbury script logo, based on the signature of William Cadbury, appeared first on the Cadbury company’s transport fleet in 1921. 

1921
Cadbury officially opens in South Africa

Cadbury officially opens in South Africa


The South African arm of Cadbury was formed in 1926, with the opening of the Port Elizabeth factory in 1930. Today, the PE manufacturing plant is the heart of local business, employing more than 1 000 people.

1926
Flake is launched in South Africa

Flake is launched in South Africa


A Cadbury employee noticed that, when the excess from chocolate moulds was drained off, it fell in a stream and created a delicious, light, flaky, folded chocolate. Flake, the 'crumbliest flakiest chocolate’—first developed in the UK in 1920—launched locally in 1928.

1928
The 'glass and a half' symbol is introduced

The 'glass and a half' symbol is introduced


It was originally used in 1928 in the press and on posters, but since then, it’s been in TV ads and on wrapper designs. Initially only used on Cadbury Dairy Milk, it’s become the face of the company.

1928
Investment begins in Cadbury Dairy Milk ads

Investment begins in Cadbury Dairy Milk ads


Cadbury Dairy Milk first hit the shelves in 1905, but it was only 1928 that Cadbury advertised its high milk content. From 1928, a series of poster campaigns using the iconic 'glass and a half’ measure of milk appeared.

1928
Crunchie is launched

Crunchie is launched


Originally developed in the UK in the 1920s, Crunchie was launched in South Africa in 1960.

1960
Lunch Bar is launched

Lunch Bar is launched


A delicious local favourite, Cadbury developed and launched the Lunch Bar in the 1960s as a fill-me-up sweet snack that offers MUCH, MUCH MORE!

1960
Chomp is launched

Chomp is launched


Chomp, perhaps South Africa’s most iconic chocolate, was created in the early 1970s and remains one of South Africa’s favourite snacks.

1970
Snacker is launched

Snacker is launched


Leading the way in innovation, Cadbury launched Snacker in 1980 as one of South Africa’s first mainstream cereal bars and was way ahead of the health trends that followed.

1980
Tempo is launched

Tempo is launched


Launched in 1983, Tempo is another uniquely South African favourite featuring an equally unique tagline: ‘Tempo: you can feel it in your feet!’ 

1983
Astros is launched

Astros is launched


Astros was created to delight a new generation of South African consumers. It launched in South Africa in 1995 and quickly joined the ranks of Cadbury’s best loved brands. 

1995
P.S. is launched

P.S. is launched


P.S. was created and launched in South Africa as the first messaging bar where people could use the delicious layers of wafer and Cadbury Caramilk chocolate to say what they meant.

1997
Tumbles is introduced

Tumbles is introduced


Tumbles was launched in a bright yellow pack and was soon relaunched in the iconic Cadbury purple.

2005
The Cadbury Dairy Milk Gorilla advert premieres

The Cadbury Dairy Milk Gorilla advert premieres


Arguably the first ever viral TV ad, ‘Gorilla’ showed the iconic primate enthusiastically playing the drums on the Phil Collins song 'In the Air Tonight’. 

2010
The Cadbury Dairy Milk Bubbly is launched

The Cadbury Dairy Milk Bubbly is launched


Floating cows and a burst of bubbles introduced the launch of Cadbury Dairy Milk Bubbly in August 2012.

2012
The Cadbury Dairy Milk new look is launched

The Cadbury Dairy Milk new look is launched


In June 2013, Cadbury Dairy Milk introduced the new Cadbury Dairy Milk packaging, helping drive the essence of joy. New icons representing each flavour of the Cadbury Dairy Milk range come to life in a fresh and fun way.

2013
Marvellous Creations is launched

Marvellous Creations is launched


Launched in 2015, Marvellous Creations breaks the mould with its unique shaped blocks and out-of-the-ordinary unique ingredients. They feature Black Forest Jellies, Popping Candy and Astros covered in delicious Cadbury Dairy Milk chocolate. This is an ideal family sharing treat!

2015