Our goal is to celebrate South Africa's rich diversity and promote inclusivity through the generosity of Cadbury Dairy Milk by encouraging people to attempt to learn the correct name pronunciation, we're fostering deeper connections to explore ways to learn, while driving the spirit of generosity through shared moments.

While pronunciation is a key aspect, the campaign is broader. It's about encouraging generosity, unity, and understanding through the shared love of Cadbury chocolate and exploring ways to learning there's a glass-and-a-half in everyone.

Cadbury Dairy Milk is a universal symbol of generosity. We believe in small gestures and moments to explore learning, especially when it comes to embracing the beauty of our languages. We want to add some fun for everyone while enjoying their favourite Cadbury chocolate, and what better way than chocolate to help us all explore different ways to pronounce names and connect with each other.

If you have tried to get it right and found it difficult, sharing a little Cadbury Dairy Milk might help to make learning names a little more fun, inclusive and an engaging tool to create moments of togetherness and generosity, explore learning and connecting.

Join us on social media, add your name, share your stories and experiences with name pronunciation enjoying your favourite Cadbury chocolate, and use our hashtag #RealMzansiNames to be part of the conversation.

The campaign highlights South Africa's diversity by focusing on our 11 official languages, emphasizing the unique sounds and pronunciations in each. While we have started with the 9 click consonants, our campaign calls for people to add and share in learning to pronounce difficult names across all our 12 official languages.

We've worked closely with language and cultural experts to ensure the campaign is respectful and celebrates our diversity with integrity. Our expert, Dr Yanga Majola is a member and Secretary General of the Names Society of South Africa who has worked with us to develop the appropriate sounds and pronunciation methods. We have also consulted with Mr Dikgale SJ, Lecturer (University of Limpopo) whose area of specialisation: Linguistics (Phonology, Phonetics, Morphology and Syntax).

We couldn’t fit everyone’s pronunciation into one moment, so we’ve used different mix of channels to help us do this and get everyone sharing. We're always looking to include more voices and names. We appreciate your generosity to share your pronunciation with us and we’d love to have more ways to add to the pronunciation of South African names.

The names for our campaign are local to South Africans and we wanted to add a stronger resonance to make this impact even more local and relevant to the time of the story we are telling, so what better way than music. The music does just that, it embodies the spirit of the nation, offering an authentic expression of South African culture and deepening the impact of our story.

We welcome your thoughts and feedback. Email us directly on CGASSA@mdlz.com or engage with us through our social media platforms at @cadbury_sa on Instagram and X and Cadbury Dairy Milk on Facebook.

No, the Real Mzansi Names campaign does not focus on just one racial group. It celebrates the rich diversity of South Africa by addressing and honouring the different names and pronunciations across various communities. The campaign is designed to be inclusive and representative of all racial and cultural groups in the country, highlighting the unique and diverse aspects of South African identity.

The Cadbury #RealMzansiNames campaign celebrates the diversity of South Africa by showcasing and embracing the country's rich cultural tapestry through names and pronunciations. It highlights the beauty and uniqueness of various names across different communities, acknowledging and respecting the diverse linguistic and cultural heritage of South Africa. By featuring a wide range of names from various racial and ethnic backgrounds, the campaign aims to foster a sense of unity and pride in the nation’s multifaceted identity. It also seeks to promote inclusivity and understanding by encouraging people to appreciate and respect the diversity in how names are pronounced and celebrated.

In our campaign, the inclusion of Nelson Mandela’s real name, Rolihlahla, is a gesture of respect and honour for his legacy, not a distortion of history. We understand and acknowledge that Mandela did not receive a chocolate on his first school day; rather, the use of this detail serves a symbolic purpose.
By incorporating Mandela’s true name, we aim to celebrate his significance and the values he embodied, such as unity, respect, and the celebration of diversity. Our intention is to highlight the importance of names and cultural heritage in a way that connects to the broader theme of the campaign, which is about recognizing and honouring the richness of South African identity. The goal is not to alter historical facts but to use Mandela’s legacy to reinforce the campaign’s message of inclusivity and respect for all cultural backgrounds.